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What the Gambling Regulation Act 2024 Changes for Players

Ireland enacted the Gambling Regulation Act 2024 on 23 October 2024, replacing decades of outdated legislation with a single regulatory regime.

Published

On 4 March 2025, Minister O'Callaghan signed the commencement order that formally established Údarás Rialála Cearrbhachais na hÉireann, the Gambling Regulatory Authority of Ireland, on a statutory basis.

The legislation changes how betting operates across the country. For the average player, however, the law does not create personal compliance duties. You will not face fines for placing a wager. Instead, the statute shifts the regulatory weight onto the companies running betting shops, websites, lotteries, and related services.

A New Statutory Authority for Betting, Gaming and Lotteries

The Act establishes the Gambling Regulatory Authority of Ireland as an independent statutory body charged with licensing, supervising and controlling the domestic gambling market. Its remit reaches beyond traditional high-street bookmakers.

Under the framework, the Authority oversees commercial gaming, betting shops, online platforms, certain lotteries, and charitable or philanthropic gambling. It also regulates businesses that sell or supply gambling-related products and services within the State. Section 15 of the Act gives the regulator statutory powers to license these operators and enforce standards across the sector.

The Authority must also create and maintain a public register of gambling licensees. For the first time, every legal operator in the State will sit on an official, central registry.

Curbs on Advertising, Branded Merchandise and Inducements

Marketing is where players will notice the sharpest operational changes. The Act introduces tight statutory restrictions on gambling advertisements, ending the loose promotional environment operators previously enjoyed.

Section 15 empowers the Authority to set mandatory obligations on licensees regarding advertising, promotional inducements, and commercial sponsorship. These powers cover traditional media and digital channels. They also extend to branded clothing and merchandise, restricting how betting brands put their logos on consumer goods.

Inducements to bet face explicit regulatory limits under the statute. Free bets, bonuses, and targeted promotional offers are no longer left to operator discretion. The watchdog has statutory power to dictate what licensees can offer to attract or retain customers. If a promotion breaches these standards, the regulator penalises the licence holder, not the customer who accepted the offer.

Exclusion Registers, Child Bans and the Social Impact Fund

The harm-reduction measures in the Act introduce three distinct mechanisms:

  1. A complete ban on children participating in gambling activities or being employed within the gambling industry.
  2. A statutory National Gambling Exclusion Register maintained directly by the Authority to allow individuals to self-exclude across all licensed services.
  3. A Social Impact Fund financed through the sector to pay for research, public education, and measures to combat compulsive gambling.

The National Gambling Exclusion Register replaces fragmented, operator-by-operator self-exclusion arrangements. Under Section 15, the Authority is required to build and run this database. Once a person registers, licensed operators are legally required to prevent them from gambling.

The Social Impact Fund operates alongside the exclusion system. The fund exists to finance independent research into problem gambling, raise public awareness about its risks, and fund practical measures that reduce excessive gambling across the State.

Commencement Timelines and Where the Legal Burden Lands

Following the October 2024 enactment, the government began phasing in the Act. The ministerial order signed on 4 March 2025 commenced the sections necessary to appoint members and make the Authority operational.

Full implementation involves bringing remaining parts of the statute into force as licensing systems, the register of licensees, and the National Gambling Exclusion Register are activated.

Throughout this rollout, the compliance requirements fall on operators and suppliers rather than punters. The legal duty to verify age, refuse excluded players, clean up marketing, and adhere to licensing conditions sits entirely with the companies licensed by the new Authority.

EBGT editorial desk

Written and checked by the EBGT desk. Figures, dates and licence details come from the document each page cites; where there is no source, we leave the field out.

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